To communicate successfully with millennials, you have to become part of their culture. Using Google Data analytics, we found that our target audience's biggest passion point is music. Especially when it comes to up-and-coming artists. This was the basis for the #FeaturingTaigo campaign. A campaign that instead of playing out classic advertising assets, supports up-and-coming artists. In collaboration with three artists of the most popular music genres, we created a branded content campaign consisting of music videos for their unreleased songs. The focus was always on artistic freedom and supporting their character and image of them as artists. 

Director: Jens Wirtzfeld 
DOP: Julian C. Steiner  
Photographer: David Haase 
Main Editor: Max Paschke