The Volkswagen R community is fanatical about cars.
They know more about the product than a product film could ever advertise. 
So we turned our product film for the launch of the new Golf R into a masterclass - to give something back to the community and raise their skills in car content creation with their loved Volkswagen R to the next level. This way we could not only advertise the beauty of the car but also motivate the community to create ads themself. Leading to a social-driven content campaign with the integration of automotive influencer sopihiacalate to spread the message organically on tiktok and instagram.

Director: Alberto Blanco
DOP: Mickey Zeller
Photographer: Manuel Nagel
Production: 27km